Let’s Grow Happiness Together — PERMA’s Warm Invitation for Distributor Partners
May 24, 2025
At PERMA Decor Puzzle, we believe that happiness is not only a feeling — it’s a lifestyle. Rooted in the science of well-being and inspired by the PERMA happiness theory, our brand brings together art, storytelling, sustainability, and the joy of puzzles. And now, with over 1 million CAD in revenue and a growing global community, we’re inviting more like-hearted partners to join us in spreading happiness across the world.
What is PERMA?
Founded by sibling duo Ello and Cecilia Yue, PERMA is built around five pillars of happiness: Positive Emotion, Engagement, Relationship, Meaning, and Accomplishment. We transform these values into beautifully crafted puzzles that double as home decor, personal gifts, and mindfulness rituals. Our products are more than puzzles — they are soulful experiences designed to bring people closer to themselves and each other.
PERMA has proudly been featured at the Shenzhen Toy Expo, NYIT, UBC, and most recently the Vancouver ACGN Expo.
What Makes PERMA Different?
Our mission is to design with purpose and deliver with love. Here’s how we do it:
- Emotional resonance: Each puzzle series is thoughtfully themed to nurture confidence, memory, connection, or reflection.
- Artistic collaborations: We support emerging artists from Emily Carr, Central Saint Martins, Tsinghua, SVA, and UBC.
- Eco-conscious quality: We use FSC-certified, dust-free blue board and reusable velvet bags.
- Multi-channel presence: Find us on our official website, Instagram @perma_piece, Amazon USA, and at monthly community fests in Vancouver.
Why We’re Expanding
To meet growing demand and ensure faster, more localized access to our puzzles, we are building a warm and reliable distributor network. Whether you’re a bookstore in Toronto, a concept shop in Montreal, or a gallery in California, we’d love to connect.
What We Offer Our Distributors
- Tiered wholesale pricing with healthy profit margins
- Starter kits (20 puzzles, hybrid accepted + 1–2 display materials)
- Regional exclusivity opportunities
- Event kits, co-branded social media promotion, and direct support
- Regular follow-up and marketing collaboration to boost visibility and sales
Our Track Record
- Over 10 long-term distribution partners since 2023 — and growing!
- Monthly community events in Vancouver, Richmond, UBC, and NYIT draw 50+ participants on average
- Annual revenue has doubled year over year — and is growing faster than expected
Who We’re Looking For
We’re looking for partners who share our passion for design, happiness, and creating memorable experiences. Ideal matches include:
- Lifestyle boutiques and bookstores
- Cultural and tourism centers
- Concept stores, cafes, and galleries
If you’re someone who believes in curating joy through beautiful things, you’re our kind of people.
Let’s Start the Conversation
We’d love to hear your story and explore how we can build happiness together.
Email us: perma.vancouver@gmail.com
Follow us: Instagram @perma_piece
Website: www.permash.com
Warmly,
The PERMA Team